The way you speak and the way you write is likely very different. The way you talk is probably verbose and colloquial whether you intend it to be or not. Traditional technical writing tends to be dry and formal. Drucare documentation finds a balance between the two: Drucare docs are casual and approachable, yet succinct and direct.

When you create written content, shape your docs around your reader’s needs and expectations, and write to them as though they are a professional acquaintance. Aim to be confident, friendly, and comprehensive, and not insensitive, saccharine, or complicated.

Here are a few guidelines you can follow to achieve a balanced tone in your writing:

  • Stay away from jargon or idioms. See Use plain language.
  • Write in active voice and present tense whenever possible. See Be active and present.
  • Use contractions, such as isn’t, don’t, and can’t. See Contractions.
  • Write precisely and concretely.
  • Avoid qualitative language, such as calling things easy or simple. What’s easy for one user might be challenging for another.

Tone examples

The following table shows examples of tone that are too formal, too casual, and just right:

Too formal Too casual Just right
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